4 Steps to Effectively Developing a Social Media Strategy
When developing a social media strategy, there are a number of factors that you have to consider in order to achieve maximum success. You have to think about how you will interact with your prospects. You have to think about how you will get people to engage with your content. You will have to think about how to then drive them into your sales funnel.
Overall, we have developed a four step process to help put together a foolproof social media strategy. Please use this process to improve your existing strategy or create one from scratch.
Step #1: How Do You Measure Social Media Success?
Everyone has a different agenda when it comes to social media. Some people are hoping that customers will buy products directly from links off of their social media sharing. Others are hoping that social media will promote brand awareness.
You have to create a social media strategy depending on your needs. If you are looking to make sales through social media, then tracking sales is the most important thing. If you are looking for awareness, tracking subscribers means the most to you.
Step #2: How Will You Interact with Customers?
Do you plan to outsource this to somebody for four dollars an hour? Or do you plan to interact with your customers yourself? Figure out your overall strategy in this matter.
Step #3: Does Your Audience Even Use Social Media?
There’s no point creating a massive social media presence if your target market does not use any of these platforms. You’ll have to decide and discover if your audience uses websites like Google +, Facebook, Twitter, LinkedIn, Pinterest and Instagram.
Once you have determined what your audience does, you can either decide to ignore social media altogether or start building a presence on each one of these platforms.
Step #4: How Will You Build a Relationship with Your Audience?
Relationships are the key to success on social media. You have to figure out what your audience wants from you in order to build a relationship with them. Be open and honest with them. Let them into your world. Open up about the inner workings of your company and people will like you more.
Use this four step process to create a successful social media strategy.