Social Media Management Tools For Business

Use Tools for Social Media Management for Business

Using the right set of tools is the key to success. There are some excellent social media management for business tools that will help put your social media efforts into overdrive.

We would like to share three of our favorite tools with you today, and provide pros and cons so you can decide whether or not these tools are right for your business.

Social media tools are not for everyone. You have to decide whether or not they make the most sense for your current strategy.

Let’s take a look…

Crowdbooster

This tool looks at your tweets and Facebook posts and provides suggestions about when you should post and tweet.

Here are the pros and cons:

Pros:

  • visually appealing platform
  • integration of bit.ly
  • audience listening and monitoring capabilities

Cons:

  • only works with Facebook and Twitter
  • does not possess keyword monitoring capabilities
  • the analytics are very simple

Moving on…

SproutSocial

This tool exists for social media monitoring and management purposes. It has a slick dashboard and it allows you to monitor much of your social media activity from one location.

Here are the pros and cons:

Pros:

  • Your inbox is unified which gives you the ability to see all of your social media activity in one convenient stream.
  • It possesses scheduling functionality.
  • Capabilities for retweeting, responding and following take place directly from within the dashboard.
  • There is a discovery feature and it makes suggestions on who you should follow or unfollow based on activity.
  • Android and iPhone apps

Cons:

  • The program only supports LinkedIn, Twitter and Facebook.

Next up…

Postling

Finally, we will take a closer look at Postling. This program is an all-in-one dashboard. It is perfect for social media management when needed across multiple platforms.

The company also provides monitoring and listening data from throughout the Internet, which includes reviews from sites like Yelp and Trip Advisor.

Here are the pros and cons:

Pros:

  • Unified inbox capabilities.
  • Allows video, image and text updates to all platforms.
  • iPhone and Android app.
  • Keyword monitoring and tracking.

Cons:

  • Does not possess a workflow management system.
  • Imperfect analytics.

Try any one of these tools to improve social media management for business.